There’s no doubt that your business needs eye-catching signage to get noticed. However, you also need to think about the messaging behind your signs. After all, it won’t do you much good to grab the attention of potential customers if your sign doesn’t provide them with anything useful. The following tips for designing retail store signs that capture attention and promote your business are designed to help you do just that.
1. Use the Right Fonts
The fonts used in your business’s signage are a big part of what grabs and holds viewers’ attention. This is especially true of your outdoor signage, as it’s the first thing that people will see when they approach your shop or business. Fonts that are bold, interesting and/or contrasting tend to work best as they draw attention. It’s also a good idea to avoid using fonts that are too plain or boring as they’re likely to be overlooked.
2. Keep it Short
Your outdoor signs aren’t meant to be exhaustive text pieces, but rather, they should serve as a quick, concise way to communicate your company’s services and products. This is because people that view your signage are either walking, running or driving past it, so they don’t have a lot of time to read it.
3. Use the Fusiform Facial Area
When it comes to grabbing attention on your retail store signs, using images of faces is very effective because they trigger the “fusiform facial area” (FFA). This region of the brain is sensitive to human faces and is located near the amygdala, which processes emotions. This is why many social media ads feature images of celebrities or well-known individuals, as these are the types of faces that attract the FFA.
4. Use Humor
It’s a common belief that using humor in advertising and marketing can forge stronger connections with audiences and increase brand recall rates. This is because of the strong emotional connection that humor creates with the viewer. It can also make your audience feel more connected to your company and its values, which makes it a great way to promote your business.
5. Match Your Style to Your Branding
When you’re designing your outdoor retail signs, it’s important to be consistent with your branding in order to create a cohesive look and feel. This will make your brand recognition easier, and it’ll also make your audience remember you more easily. If you’re having trouble creating a design that’s both attention-grabbing and cohesive, reach out to your local SpeedPro studio for advice.
Regardless of which type of outdoor signage you choose, it’s crucial to work with a professional Fresno sign company to ensure that it’s installed correctly and is constantly performing at its best. If you do, your retail store will enjoy increased visibility, enhanced branding, and higher customer engagement—which ultimately leads to increased sales and a stronger, more successful business.