As one of the most cost-effective marketing tools, vehicle graphics help small businesses generate hundreds of thousands of daily impressions—and millions annually. This form of mobile advertising enables businesses to reach their target market and increase name recognition more effectively than any other form of traditional outdoor marketing.
Unlike static billboards that can be overlooked and easily missed, vehicle wraps turn everyday vehicles into eye-catching mobile billboards. A fully wrapped car or truck can receive up to 80,000 impressions per day—that’s up to 15 times more than a traditional billboard. In addition, fleet vehicle wraps can increase brand visibility by up to 30%.
A vehicle wrap is a high-impact form of branding that allows for the most creative flexibility when it comes to visual design. This allows for a business to create a custom look that matches their existing online aesthetic and reflects the tone of their messaging. For example, a tech startup could utilize bold graphics and vivid colors on their wrapped cars to make a statement on the streets.
Professionally installed vehicle wraps provide a high level of precision and accuracy that’s critical for any type of graphic application. They’re trained to recognize the nuances of each wrap material and how they can be applied to different surfaces for optimal results. Additionally, they understand the complexities of curved surfaces and how they can be manipulated to avoid wrinkles and air bubbles.
The right design and message will leave a lasting impression on the public. A great way to do this is to focus on a single, clear call to action. This can be a contact number, website, or unique offer that’s exclusive to the wrap ad. Incorporating a call to action in a wrap also helps businesses track the impact of their campaign, such as by tracking calls from the unique phone number or visits to the company’s website.
While creativity is important, simplicity should be a primary factor when designing a vehicle wrap. Keeping the design minimal can ensure that it’s readable in 10-15 seconds, as that’s how long people typically spend glancing at vehicles as they drive by. It’s also wise to avoid cliches like plungers and wrenches, as these can be seen as overused and unoriginal. Additionally, it’s important to stay away from controversial topics such as religion and politics.
Another important aspect of a great wrap is that it must be easy to read and maintain. This can be achieved through the use of contrasting colors, which help maximize the wrap’s visibility and legibility. It’s also helpful to include a readable font size and style.
It’s also important to choose a wrap material that will stand up to the elements, such as a durable vinyl or laminate. A wrap’s lifespan can vary depending on its location and environmental factors, but most wraps are expected to last 3-7 years before they need to be replaced. Using permanent vehicle wraps that can’t be removed may require a permit from local authorities, and it’s important to research zoning laws before incorporating them into a business model. For more details on vehicle wrap visit https://www.madisonsigncompany.net/.